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Local SEO becomes very necessary for your business and level up your pages on search engines from the top results.
Although, many customers based on their results want to get product, local SEO company near them.
for this reason, you need to optimize your business, a website using this factor in order to be from the first results on Local search engines.
What is Local SEO?
local SEO is the process for optimizing your business to level up from relevant local searches.
in other words, Local SEO is a branch from SEO that focuses on optimizing a website, blog or business to be found on the top of search engine results.
For example :
If you type the term pizza on google, you will see the top results below on Google Maps.
Basically, if your business is optimized by using best local SEO and in this domain (foods) will be from the top results on google, especially Google Maps.
So, let us show you all the steps you will need and you should practice on your business to optimize it using local SEO.
Why Local Search is Important for You?
This process is extremely very important for your website, According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
- Local SEO helps your business to rank higher in local search engines like Google.
- Also it works for the benefit of your clients (customers).
- Local search is free sources and advertisement.
- majority of users using their mobile phones for local searches.
Local SEO tools 2020
1-Ensure your website is optimized for mobile.
Many mobile users prefer to contact a local business if they have a mobile site.
For ensure, you can use Google’s Mobile-friendly Test Tool.
Link: https://search.google.com/test/mobile-friendly
Just enter your domain or URL, Google will tell you whether your page is mobile-friendly or not.
Here is an example:
After entering your domain or URL to see what pages are mobile-friendly or not.
Just after check, you will see the result.
2-Use Google My Business.
Google My Business is an essential factor to localize your business on the local search engine.
This tool helps all users to get any data in one place.
Trough Google My Business users get information like NAP, in other hands, Number, Address, Phone, Customers reviews, etc.
Let us give you an example to understand well.
If I type on google this term “pharmacy open near me” google show me all results on Google Maps, Address, Phone, etc.
So, Google My Business===>it’s role helps to get Local SEO Solutions.
To sum up, you have to practice this tool on your website in order to get more visibility on search engines.
3-Keyword Research.
A keyword is very important factor for you because the one element you to take care in the first place.
In addition, the keyword you will choose that you will target in your business or website content.
Advantages of using Keyword Research:
- What are people searching for?
- How many people are searching for it?
- In what format do they want that information?
There are many tools you can use to find the right keyword for your business.
Ahrefs:
Enter your domain after that go to organic keywords you will see all keywords ideas related to your search.
Google Trends:
this tool is very used by users, only enter one a keyword or many keywords and after that, you will see interest over time.
Ubersuggest:
https://app.neilpatel.com/en/ubersuggest/
Ubersuggest is a free tool that gives you keywords ideas like volume, competition, etc.
Google Adwords:
You could also use Google Ads to take a vision about keywords.
Keep in mind, there are also other tools you can use to get keywords ideas like Semrush, Moz, etc.
4-On-Page SEO.
Here are few elements you have to optimize.
- Keyword in H1 tag.
- include Keyword in title tag
- use Keyword in URL
- Short URL
Optimize home page:
Show NAP information on the home page(Name, Address, and Phone)-Use schema markup (code that you add to your website to improve search engine.
- ensure you include Nap on your contact page.
- if you using WordPress site use Yoast SEO.
- use google search console that will see all issues errors has on your site.
- use sitemap.
- if you do not sitemap create an XML sitemap that you can specify your business location.
5-Optimize Website Content.
The best practice you can use is Google Search Planner because it gives a number of search volume based on different criteria.
6-Analyze Your Competitors.
Analyze your competitors is the best way you can focus in order to dig up all the information about them.
There may tools you use to dig up information on your competitors.
Your goal to use this tool is to take a wide vision about your competitors in order to take the right keywords, best content.
7-Link Your Site to Google Search Console.
What is the google search console?
Google search console is a tool allows you to measure your site’s search traffic, performance and fix issues.
Also, help you to make shine in Google Search Results.
8-Implement Schema markup.
This term is one of the latest evolutions of SEO “Schema markup». It helps you to boost your SEO.
First, let us understand the meaning of this factor.
What is Schema Markup?
Schema markup is a structured data or code that you put on your website to help search engines get more results of users.
So, Schema markup helps search engines to get more information about result users for example.
- Address
- Phone Number
- Email Id
- Event Information
- Business Logo
- Ratings
- Reviews
Why Your Business Needs Schema Markup?
It’s very important to use schema markup in your business, because, it tells the search engine bots about that information related to your business.
In addition to that, it represents specific information that should help users to understand the website absolutely.
Trough schema markup users get all information about your business without visiting your business and can visit it.
Concluding Note.
Local SEO is the latest evolutions of SEO, So, you have to practice all tips mentioned above that help you to improve the ranking of your business on Google Search Engines.
Also, make sure your NAP(Number, Address, Phone)is clearly because is very essential for local SEO in order to drive users to your business.
